As the fastest growing segment in advertising, cause-marketing is helping corporations build valuable relationships with educated consumers. These relationships create loyal consumers who can identify with a company’s philosophy, positioning, and branding. These partnerships affect the greater good of the community, while affecting the bottom line of the corporation.

Big Brothers Big Sisters of Kitchener-Waterloo and Area currently offers three categories of corporate partnerships:

·Strategic Partnership-Multi-Year relationships which support the organization’s long-term strategic goals.

·Sponsored Programs and Events – existing or new Big Brothers Big Sisters programs and events that may be underwritten by a corporation.

·Market Promotions – take place in a specific period of time and can be one-time promotion or annual event.

If your company is interested in developing a cause-marketing partnership, please contact Colleen Hicks at 519-579-5150 ext. 210 or by email.

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